Marketing Strategy
Many firms know they need to market their services, but cannot seem to get an organised programme started. The partners may be willing to start marketing, but they are unable to turn effort into action. They may not know where to begin.
Individual Coaching
Marketing is not taught in most professional schools, and certainly not law school, and most professionals feel ill-equipped to promote their practices. At the same time, they wince at the thought of becoming a pushy salesperson, making cold calls or imposing themselves on prospective clients. Yet they know they must get new business for their firms to thrive.
Web Site Audit Plan
Law firms struggle with their Web sites, often realising that it is not effectively marketing the firm. These firms call on me when they are at a loss as how to improve their Web presence. The existing site may have been put up in haste or created a few years ago. The one thing that is clear is that clients are not visiting the site, are not staying long if they visit and are not getting the firm's marketing message.
Project Management
Businesses and more particularly law firms know that it is often more cost-effective to bring in an expert to handle a marketing project than it is to create a permanent staff position. Many firms have outsourced business development programmes and efforts to me. I have advised firms that have marketing staff, as well as firms that have no marketing personnel. Either way, the firms got an experienced hand to get the job done.
Writing Services
Ultimately, all marketing messages come down to the written word. Whether you need a firm brochure, direct mail piece, newsletter, practice description, biography template or Web site content, your message must be expressed to sell your services. Law firms turn to me for their writing projects because I have an intimate understanding of the legal profession.
Keynote Address/Partner Away Days
Organisations that need an effective speaker to give practical advice, discuss marketing strategy or cover the latest trends in business development, call on me. My practical, nuts-and-bolts presentation style is always tailored to your group's interests. You will get no-nonsense material, illustrated in PowerPoint slides with specific examples that will give your attendees plenty to take notes about.